Big news: A new strategic partnership between Paramount Advertising and Taboola! We’re combining the reach and branding benefits of Paramount’s CTV network with Taboola’s ability to drive performance on the open web. It's a new offering called Performance Multiplier, and a ‘win’ for SMBs that allows them to: ✅ Extend their brand message beyond CTV ✅ Reach audiences across 9,000 publisher sites ✅ Track real business outcomes like clicks, sign-ups, and purchases — all within Paramount Ads Manager