Marshall/Johnston’s Marketing Management 4e is the only marketing management book to effectively thread a marketing planning focus throughout the textbook itself.

Authorized adaptation from the United States edition, entitled Marketing Management, 16th edition, ISBN 978-0-13-588715-8, by Philip Kotler, Kevin Lane Keller and Alexander Chernev, …

This document outlines the syllabus for a marketing management course. It covers 5 units: introduction to marketing concepts; marketing strategy formulation; marketing mix decisions; …

Product oriented marketing organisation is common where organisation is producing or marketing wide variety of products. For each product or group of products a separate product manager is …

Objectives: Be conversant with the challenges raised by the complexity of the marketing environment for managing products and services, communications, channel relationships and …

Aug 20, 2020 · This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning

Marketing: an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the ...