Basic tips for building a keyword list You can build the right keyword list for your campaign to help show your ads to the customers you want. Your keywords should match the terms your …

Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches …

Negative keyword lists can help you manage negative keywords across campaigns more efficiently. This is an instructional article that shows you how to create and apply negative …

Keyword targeting You can use contextual keyword targeting, also known as keyword contextual targeting (KCT), to check site content, app store descriptions, and video metadata to help …

About negative keyword lists If there are search terms that give you unwanted impressions or clicks across multiple campaigns, you can create a negative keyword list that includes those …

Add negative keywords to ad groups, campaigns, and negative keyword lists Choose whether to add negative keywords to all campaigns or a specific campaign, then select the specific …

This article explains some basic ways to build a good keyword list, including how to refine your keywords for better performance.

Find new keyword ideas and estimate traffic with Keyword Planner. This tool will show you how a list of keywords might perform and their average number of searches. Use this information to …

Account-level negative keywords When you create your account-level list of negative keywords, it will automatically apply to all eligible search and shopping inventory in relevant campaign …

Expand the “Keywords” section in the slider panel. You can add keywords by typing or pasting them one per line, or generate relevant keywords in the “Get keyword ideas” on the right hand …