Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches …

Keyword Planner lets you discover new keyword ideas to help you create a list of keywords for your Search campaigns. The next step is to refine the ideas that are most relevant to your …

Build an effective keyword list Consider using negative keywords to prevent your ad from showing for terms that aren't relevant to your product or service. To add a negative keyword, use the …

Note: Negative keyword match types behave differently from positive match types. Learn more about negative keyword match types Language Targeting Multi-lingual users may see ads in a …

Basic tips for building a keyword list You can build the right keyword list for your campaign to help show your ads to the customers you want. Your keywords should match the terms your …

A great keyword list can help improve the performance of your ads and help you to avoid higher prices. Poor keywords can ultimately cause you to have higher prices and lower ad position.

Keyword Planner also provides another way to create search campaigns that’s centred around in-depth keyword research. This article shows you how to use Keyword Planner to lay the …

Example If you sell frisbees, you can add "buy frisbee" as a keyword in your Google Ads campaign. When people type "buy frisbee" on Google search, your ad might appear on the …

Keyword insertion lets you automatically update your ads with the keywords in your ad group that caused your ads to show. This can help make your ads more relevant to people searching for …

Find new keywords with the Keyword Planner When building a Search Network campaign, get keyword ideas and estimate traffic for those keywords with the Keyword Planner. This tool will …