Editor’s Note: We originally published this op-ed about what simple technology really refers to on Sept. 19, 2024. We updated the article with additional information on Sept. 27, 2024. Presently, I ...

In today’s increasingly technology-driven economy, CPA/ABVs face an arduous task in putting a price on technology-based intellectual property. Even with examples like Google’s search engine, Apple’s ...

Analyzing protein expression in biological samples has traditionally been challenging and often poorly reproducible. While methods like western blot have been around for decades, Simple Western™ ...

VIENNA/ GOTHENBURG / OSAKA - News Aktuell - 6 November 2025 - The Swedish-Austrian technology company Simple ( has launched a breakthrough AI platform that automatically reads and extracts data from ...

An NBC News investigation found at least 277 people since 2000 have been killed in accidents in which a shooter believed a gun was unloaded because the magazine was dislodged or removed. A simple ...