PepsiCo, the company behind everything from Doritos to Gatorade, just hit refresh on its entire identity, and it’s nothing ...

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001. The company has had three different corporate identities since its ...

Raising Cane's logo famously features stylish lettering and vivid colors. These distinctive elements were heavily influenced ...

Ultimately, as your company’s needs change, so must your branding. Refreshing your logo and other design elements keeps your ...

That’s why backlash against rebrands often isn’t really about the design itself, but rather what that change represents. A ...

The fast-casual burger chain, coming off a strong summer, unveiled new branding and a new color scheme, including its latest ...

When looking for design services, why not point your browser to the best URL on the planet for this purpose: design.com. But is what it offers as cool as its name?

PepsiCo said the new logo will first appear in a redesign of PepsiCo.com and its global social channels, including LinkedIn, ...

Less than a week after the Cracker Barrel CEO appeared on "Good Morning America" and made the rounds celebrating the company’s new logo, the restaurant chain known for its old-time feel, southern ...

Cracker Barrel CEO Julie Felss Masino was spotted throughout the day on Thursday in Tennessee, marking the first time the executive has been pictured in public since the restaurant chain’s ...

Our mission remains unchanged. You’ll find the same commitment to justice, progress, and the truth,” the company said.